I don’t know about you, but for me, writing blog posts is never a problem. I admit it helps to be a writer, but I have ideas are brewing in my head all the time. The only thing I have to do is to put my fingers on the keys. Where it gets tricky, though, is finding time to edit the posts.
Now in contrary to what some of you might believe, editing is not merely a simple matter of checking for spelling mistakes. (All though this is a big part of editing as well.) Editing is where you take a good idea, and polish it up to become an awesome idea. Think of it as finding an antique silver teaspoon. You recognise its beauty, but it will only really start to shine for you when you’ve spent time going over it with silver polish.
Writing is just the same and the polish is the editing process.
A lot of entrepreneurs struggle to get their ideas clear and out on paper. I completely understand, writing is hard!
Writing those ideas in a clear and unique way is even harder.
That’s where editing comes in. You see, in order to capture your great ideas you need to write without trying to make every sentence perfect. You just need to apply these simple guidelines to get your first draft: butt in chair, fingers on keyboard, GO.
Before you know it, you have a blog post. But it still feels kinda meh. That’s because editing is where the real magic happens. And don’t be surprised when this takes a lot longer than writing the actual post. And trust me, it’s totally worth it to take the extra time to make your post shine.
But one glance and your schedule and you feel like throwing your hands up in the air. Where do you fit editing in your schedule to really give it the love and attention it deserves?
Don’t worry, I’ve got you covered.
Make it a regular appointment in your calendar
As an entrepreneur, you schedule a lot of appointments in a week. So why not make editing a non-negotiable appointment every week? That way you know you’ve reserved time in your schedule and will save yourself from the feeling of ‘never being able to get around to it’. It will take a whole bunch of stress away from your blog and it will give you time to get everything done in time.
Do make sure you do your editing ideally two to three days before your post goes live. If you notice a mistake or want to rewrite some text, you can. If you edit your post five seconds before it goes live, you will have robbed yourself of the opportunity to really make it shine (or have to push back the publishing date, also not a great idea)
Schedule longer than you need
When planning your editing time, make sure you schedule longer than you need. Ideally twice as long. This might feel like a big chunk out of your schedule, but it will, in fact, save you a time in the long run.
Doing this will make it easier for you to really focus on the editing, and when you want to change and move things around, you don’t have to feel like you have to rush things. Another great benefit is that you can use the time you have left to schedule your post, create your social media update and graphics – major bonus!
But… I hear you say… I don’t have time to schedule that amount of time. I hear you!
Schedule small chunks at a time
We’ve all read the science, it takes 20 minutes to sink into a task and if you get distracted or switch, you have to start all over again to get back into it. But sometimes, you’re too darn busy between running a business, keep your family organised and fed and trying to get some sleep. It’s just too hard to block out two hours for editing a post.
So schedule several blocks of time throughout the week. If you only schedule 15 minutes (at a minimum) at a time and really focus for that amount of time, you really can get a lot done – trust me. Just make sure you block out all other distractions and really sink into the editing for 15 whole minutes. Then make sure you schedule several of those blocks during the week.
This is one of the most important things, if not the most important thing you can do for your blog.
Make editing a priority.
Seriously. If you want to get stuff done and done right, you need to make it a priority. Not just one of those things that you get around to some day when you have the time.
Schedule little chunks when you feel you don’t have time and even then, I bet you that you do. We all ‘waste’ time in front of the tv, use a 15 minute (yes, they are that long) commercial break to mute the tv and dive into your editing. Or skip one crappy reality show a week to do your editing.
However you do it, it’s all a matter or priority. If you don’t make it a priority, you are less likely to really get stuff into your schedule.
So do you make time to editing and polish your posts? And how do you make sure you fit it into your calendar. We love to hear how you do it in the comments!