One of the things I hear the most when people talk to me about blogging, is that have no idea what to write about. They feel like they have nothing to share with the world. And while I get that it’s hard to communicate a clear and cool message to the world, I believe you have more ideas in you than you know.
But how do you find those ideas? And if you have them, how do you know if they’re any good at all?
Let’s start at the beginning.
Begin with your audience
Most people start a blog because they have an idea or a story to share with the audience. But if you run a business and your blog is part of that business, you have to flip it around and start with your audience or customers.
If you are, say, a designer, and you write about design and composition than that is something you’re intimately familiar with. It is, after all, something you do daily. Your audience however, might not be familiar with it at all or find it confusing. So if you create an in-depth post about something super cool (and slightly nerdy) relating to design, your audience might not get it and you might lose them (and thus some a future customer too!).
So ask yourself this, where is you audience right now? Why do they come to your website? What is something they are struggling with right now? I bet you, you already have a few amazing ideas right there.
Ask your audience
Though sometimes using your audience beginning as a starting point, might not work simply because you’ve already addressed all of their struggles. So now what?
In this case, you can ask them directly. On social media, via your email list, on your blog, whatever works for you. Ask them where they hang out. And ask them directly what they need from you. How can you help them? And what are they struggling with? Or ask them what information they are hoping to find on your website and blog. Once you have this information, go and create it for them – they will thank you for it.
Share what you’ve learned
As you grow your business you will learn a lot of useful skills. You come across a new to you programs, or there is a new social media platform released. Even if you hone your craft, you will learn more and new skills (yay!). So why not share this with your audience. If it’s new to you, or something you are struggling with as a professional, you can bet there are (a lot of) people in your audience who have the same problem. So go share all your cool new insights! Plus sharing your knowledge will help you to establish yourself as an expert.
Remember your journey
Do you know what you did when you started out? How did you grow, what did you do? See if you can retrace your steps. Where there things you would have liked to know when you were starting out and what are some of the best lessons you’ve learned since you started your business?
All of these make great and amazing posts for your audience. Remember, you might be well on your way to becoming an amazing boss, but out there are a lot of people who are just like you once were: starting out. So share your knowledge and skills like someone did with you when you were starting out.
Hopefully, now you have a few great starting points to start creating your own list of ideas that your audience will love. Remember, always keep your audience in mind and ask yourself if this is helpful and give them a key insight that will help them move forward. And then go off to write some amazing content.
You can do this! Because you’re awesome.
Be sure share the links to your posts in the comments. I’d love to see what you come up with.